Amazon prepares its alternative to Clubhouse to reinforce its commitment to live audio and podcasts.
This goes by fashions. From the stories that conquered everything on Instagram -poor Fleets, by the way- we have moved on to a scenario in which if the platform of the day doesn’t have a rival for Clubhouse, it’s nobody.
Twitter has Spaces, Spotify has Greenroom, and Facebook is preparing its alternative. But that’s not the end of the story, because according to Axios, the latest to propose a service for live concerts and music events is Amazon (without ruling out Clubhouse-type chats), which seems to want to go all out in its commitment to the world of audio content, including podcasts.
More for music events than for live chats, according to the indications.
The strategy certainly seems to make a lot of sense in the case of Amazon, which for some time now has been promoting its Amazon Music division - which recently improved its support for HD and Ultra HD quality - but which for months has been betting on podcasts.
This offer of audio content is even more logical if we take into account that this giant has also renewed its range of smart speakers. Alexa offers more and more features in speakers that also sound better and better.
Everything adds up, and if there was a striking option that was not yet available on Amazon, it was live chat with ephemeral voice messages. This is the fever that Clubhouse started and that now other major platforms have wanted to copy with their own alternatives.
According to Axios, Amazon could be working on a “live audio platform” that would not only be focused on chats between personalities that anyone could attend, but also on events and even live concerts that could be enjoyed through this service.
Other sources say that Amazon does not want to focus so much on the social network part of Clubhouse and more on that aspect aimed at concerts and music events, but what seems clear is that the live audio segment seems a natural target of expansion for Amazon’s audio content platform.
Via Axios